Jon Youshaei

Welcome to Created, the newsletter that’s more essential than your backup drive. Here's what we got today: How DoughJoe amassed 3M followers without quitting his 9-to-5 Emiru’s assault sparks backlash against Twitch Outlier of the week The Pizza Guy Who Turned His 9-5 Into 3M Followers TikToker Dough Joe built an audience of over 3M followers by doing one thing: making pizzas at Papa John’s. When a viewer commented that he was “wasting his talent” by staying in his day job, he fired back with...

Welcome to Created, the newsletter that's more reliable than your Premiere export times. Here's what we got today: Why MoistCr1TiKaL turned off monetization Twitch streamer broadcasts birth to 30K people Best YouTube thumbnails of this week After Making $41M, MoistCr1TiKaL Says No More After making $41.3M during 14 years as a creator, MoistCr1TiKaL announced he’s done making money from his audience. He turned off YouTube memberships, set Twitch Bits (the platform’s virtual currency) so high...

Welcome to Created, the newsletter that's the opposite of AI slop. Here's what we got today: Instagram’s new gold ring for creators How AI is coming for the creator economy Outlier of the week Inside Instagram’s New Creator Award Instagram just announced Rings, a new creator award that isn't based on views, likes, or follower counts — but creativity itself. The program will celebrate 25 creators who “shift culture,” judged by a stacked panel including MKBHD, Spike Lee, and IG CEO Adam Mosseri...

Welcome to Created, the newsletter that’s more reliable than your Premiere Pro autosave. Here's what we got today: IShowSpeed's $1M American Tour How Joyride climbed to the #1 Candy in Target Best YouTube thumbnails this week Inside Speed's 35-Day Tour Across America IShowSpeed’s just completed his Speed Does America tour. 25 states in 35 days all livestreamed 24/7 — and it cost him over $1M. I was with Speed at Tuesday's finale in LA to see it first-hand and get the inside scoop. The $1M...

Welcome to Created, the newsletter that's more informative than your 47 open tabs. Here's what we got today: The 25-year-old YouTuber who just sold a film for $10M How Ashley Alexander made $2.8M with her Nami Matcha Outlier Video of the Week YouTuber Lands $10M Movie Deal After $800 "Test Video" A year ago, Curry Barker was making YouTube movies on a $800 budget. Now, his new film Obsession sold to Focus Features for a reported $10 million. Oh, and did we mention he’s only 25? YouTuber...

Welcome to Created, the newsletter that shows up weekly…unlike that package Amazon swore was ‘out for delivery.’ Here's what we got today: How YouTube’s new tools will change the platform Can The Try Guys bring BuzzFeed back to life? Best YouTube thumbnails YouTube Launches 30+ New Creator Tools YouTube just announced 30+ new features at Made On YouTube in NYC. I was on the ground and sat down with CEO Neal Mohan for his first interview since the announcement. Here are three key takeaways...

Welcome to Created, the newsletter that’s more reliable than WiFi during your flight. Here's what we got today: How Sticks re-invented commercials on YouTube The $10M YouTube knife breaking Kickstarter records Outlier of the week How This Duo Re-invented Commercials for YouTube On Tuesday, MrBeast dropped a "mini movie" to debut his newest product: Feastables Chocolate Milk. But it was how he did it - and who he hired that is drawing attention. It wasn't a normal ad. It was a cinematic video...

Welcome to Created, the newsletter that's more reliable than your mom liking all of your IG posts. Here's what we got today: Are "Virtual YouTubers" replacing real creators? Inside the boom of restaurant reality content Best thumbnails of this week Inside Look: VTubers Stealing Brand Deals from Real Creators? Virtual YouTubers, better known as "VTubers," aren’t just anime avatars anymore. They’re racking up half a billion watch hours, driving a $6B market, and landing brand deals with...

Welcome to Created, the newsletter that loves you more than Travis loves Taylor. Here's what we got today: The bizarre trend of sponsored weddings How Codie Sanchez built a $100M media empire Outlier of the week Closer Look: The Bizarre Trend of Sponsored Weddings Engagement season just got...monetized? From influencers cashing in on "fiancé era" to Taylor Swift and Travis Kelce literally moving the stock market. This summer, engagement announcements weren’t just heartfelt — they were...

Welcome to Created, the newsletter that’s more polished than your final-final-FINAL-draft.mp4. Here's what we got today: Hank Green’s productivity app hit #1 on the App Store Mark Rober is bringing his experiments to Netflix Best thumbnails of this week Hank Green Launches #1 App Hank Green’s new app, Focus Friend, just hit #1 on the U.S. App Store — beating out TikTok, Instagram, and even ChatGPT. It’s not a social network, a viral game, or a new AI chatbot. It’s an anti-app app — a...