Jon Youshaei

Welcome to Created, the newsletter that’s more reliable than WiFi during your flight. Here's what we got today: How Sticks re-invented commercials on YouTube The $10M YouTube knife breaking Kickstarter records Outlier of the week How This Duo Re-invented Commercials for YouTube On Tuesday, MrBeast dropped a "mini movie" to debut his newest product: Feastables Chocolate Milk. But it was how he did it - and who he hired that is drawing attention. It wasn't a normal ad. It was a cinematic video...

Welcome to Created, the newsletter that's more reliable than your mom liking all of your IG posts. Here's what we got today: Are "Virtual YouTubers" replacing real creators? Inside the boom of restaurant reality content Best thumbnails of this week Inside Look: VTubers Stealing Brand Deals from Real Creators? Virtual YouTubers, better known as "VTubers," aren’t just anime avatars anymore. They’re racking up half a billion watch hours, driving a $6B market, and landing brand deals with...

Welcome to Created, the newsletter that loves you more than Travis loves Taylor. Here's what we got today: The bizarre trend of sponsored weddings How Codie Sanchez built a $100M media empire Outlier of the week Closer Look: The Bizarre Trend of Sponsored Weddings Engagement season just got...monetized? From influencers cashing in on "fiancé era" to Taylor Swift and Travis Kelce literally moving the stock market. This summer, engagement announcements weren’t just heartfelt — they were...

Welcome to Created, the newsletter that’s more polished than your final-final-FINAL-draft.mp4. Here's what we got today: Hank Green’s productivity app hit #1 on the App Store Mark Rober is bringing his experiments to Netflix Best thumbnails of this week Hank Green Launches #1 App Hank Green’s new app, Focus Friend, just hit #1 on the U.S. App Store — beating out TikTok, Instagram, and even ChatGPT. It’s not a social network, a viral game, or a new AI chatbot. It’s an anti-app app — a...

Welcome to Created, the newsletter that's trendier than the Nicki Minaj stiletto challenge. Here's what we got today: How Danny Duncan saved froyo Why Peanut the Squirrel’s death could cost New York $10M Outlier of the week PS I'm interviewing YT CEO Neal Mohan next week. Got a question I should ask him? Just reply to this email. How Danny Duncan Saved The Froyo Industry Froyo was dead. Pinkberry halved its locations. Red Mango went from 300 to just a few dozen stores. Then Danny Duncan...

Welcome to Created, the newsletter that’s more helpful than a YouTube comment with timestamps. Here's what we got today: Inside MrBeast and Mark Rober’s $40M fundraiser Instagram launches 3 new features Best YouTube thumbnails of the week MrBeast & Mark Rober Raise $10M and Debut YouTube's "Collabs" Tool MrBeast and Mark Rober just launched Team Water, a campaign to raise $40 million to provide clean water to over 2 million people. And they used YouTube’s new collab feature to kick it off....

Welcome to Created, the newsletter that does more heavy lifting than your 8TB drive. Here's what we got today: How Ryan Trahan turned a road trip into $11M for charity TikToker faces 9 years in prison over viral prank videos Outlier of the week Inside the $11M Road Trip That Took Over YouTube Ryan Trahan and Haley Pham just finished one of the biggest YouTube series of the year: 50 States in 50 Days. A new state, new Airbnb, new video — every single day. The goal? Raising $1M for St. Jude...

Welcome to Created, the newsletter that loves you more than a CEO at a Coldplay concert. Here's what we got today: What Colbert’s cancellation means for YouTube The $12M business behind Vsauce Best YouTube thumbnails of the week How Colbert's Cancellation Will Change YouTube Stephen Colbert had late night's top-rated show. This week, CBS announced it's cancelling it. Ouch.Yes, this accelerated the inevitable: late night was already dying. But here's where it gets interesting... Colbert's next...

Welcome to Created, the newsletter you’ll always open instead of your Premiere timeline. Here's what we got today: Why Hailey Welch sold her X account for $325K Inside IShowSpeed's record breaking Europe stream Outlier of the week Hawk Tuah Girl’s $325K Exit Hailey Welch, better known as the "Hawk Tuah Girl," allegedly sold her X account for $325,000 to a crypto meme page. It’s a wild twist in her rags-to-riches story.After getting millions of views on her TikToks, starting Spotify’s #11...

Welcome to Created, the newsletter that lasts longer than a YouTuber boxing league. Here's what we got today: Highly-anticipated YouTube boxing event gets canceled How Quackity's new live-translating tool could change streaming Best YouTube thumbnails of this week Boxing Event Creator Clash Is Officially Cancelled When Creator Clash launched in 2022, it felt like a new era: YouTubers boxing for charity, selling out arenas, and raising over $1.3M in one night. Now? Creator Clash 3 was just...