Last week, MrBeast premiered Beast Games Season 2 on Prime Video.
He dropped the first three episodes at launch with the fourth one, a crossover episode with Survivor, debuting yesterday.
It features 200 contestants. $10 million in prizes. And was filmed in 4 countries.
As part of our behind-the-scenes documentary, I spent 45 days with Jimmy and his crew to capture how they pulled it off.
Here's just a few of my biggest takeaways from the experience:
1. Jimmy Turned His "Break Time" Into Collab Sessions.
During long shoot days, Jimmy used his lunch breaks to collaborate with creators who flew in.
"We put creators in different areas of the set during Jimmy's breaks, so he can do the collabs back to back-to-back without losing any time," said Sinan Deriş, MrBeast's Head of Marketing.
That turned into 43 different collab videos from Airrack sneaking into Beast Games to Ryan Serhant touring Beast City.
Deriş would even help brainstorm ideas with the visiting creators so their content with Jimmy could perform as well as possible.
2. They Casted for "Potential Storylines."
This season, Beast Games cast a lot of contestants who could spark amazing stories.
Example: several Beast Games contestants were previously on shows like Survivor.
One of those contestants, Sue Smey, made it to the Beast Games X Survivor episode which led to a heartfelt, full-circle moment on screen.
Had Sue not made it, that storyline would've never happened.
3. They Swapped Co-Hosts For Global Audiences.
Some shows add subtitles. Others do dubs. But almost nobody swaps their co-hosts to appeal to different countries.
Except for Beast Games.
For Episode 1 and 9, viewers will see slightly different versions if they're located in India, Spain, and France
- English viewers will see Karl Jacobs
- Spanish viewers will see Fede Vigevani (70M Subscribers)
- French viewers will see Amixem (9M Subscribers)
4. They Went Even Bigger on YouTube.
On the day of Beast Games launch, MrBeast posted a video with Kevin Hart, Paris Hilton, and 30 other celebrities fighting for $1,000,000.
Many of the games in that video were the same as Beast Games Season 2.
We actually filmed behind the scenes of that too to show the details that went into making that YouTube video drive a ton of traffic to Prime.
All in all, there's a reason they hit #1 in the US on Prime Video.
But honestly, it's hard to put into words all the things we saw. That's where our docuseries goes even deeper. Stay tuned.