Jon Youshaei
After working inside YouTube & Instagram for 8 years, I'm sharing what I learned to grow your audience and income. Each newsletter includes a new cartoon and insight from my interviews with MrBeast, Logan Paul, MKBHD, and more.
The Big Break Up
Welcome to Created, the newsletter that'll never break up with your inbox. Here's what we got today: How TikTokers are turning breakups into businesses Closer Look at Kai Cenat's Streamer University Best thumbnails of the week PS want me to redesign your YouTube thumbnail? Scroll down to see how to submit. New Trend: Break Up With Your BF...Then Post About It? Is nothing private, anymore? Breaking up with your significant other used to mean curling up into a ball. Now, a slew of Gen Z...
Creators Banned from The Met?
Welcome to Created, the newsletter that's trendier than bathroom selfies at the Met. Gala. Here's what we got today: Why fewer creators got invited to Met Gala...and if that signals a trend Meet the girl who has been streaming for 3 years. Nonstop. Outlier of the week Decline of Creators at Met Gala: Inside Look The Meta Gala has become the event of the year. Those invited to walk the carpet represent the biggest names in culture. In past years, many creators were invited including: Addison...
He Stole $120,000...From His Boss
Welcome to Created, the newsletter that's more addictive than checking your likes on IG. Here's what we got today: Top YouTuber had $120K stolen by employee...is it a trend? Inside Netflix's new "creator playbook" Best YouTube thumbnails from last week Popular YouTuber Had $120,000 Stolen By Employee As more creators build big companies, the issue isn't just finding talent to hire. It's knowing who to trust. Just ask Charlie Houpert, co-founder of the popular YouTube channel Charisma on...
The $50M Problem
Welcome to Created, the newsletter that's more valuable than autosave when Premiere crashes. Here's what we got today: Why Revolve is being sued for $50M over influencer deals What creators really think about IG's new editing app How to protect yourself from being sued over brand deals Revolve Sued For $50M Over Hidden Influencer Deals Revolve built a billion-dollar fashion brand off influencers. Now, it's being sued for $50M over how those deals were disclosed - or rather, weren’t disclosed....
Trump's Impact on Creators
Welcome to Created, the newsletter that’s always a hole-in-one. Here's what we got today: How The Masters entered its creator era How Trump's tariffs are impacting creators Best thumbnails on YouTube this week PS hello to those who joined after my keynote yesterday in Chicago! To see where I'm speaking next, add me on IG. Closer Look: How Trump's Tariffs Affect Creators You've probably heard about President Trump's new tariffs, which include up to 145% on imports from China. But how will it...
The $300M Pay Day
Welcome to Created, the newsletter that’s more jam packed than a theater during the Minecraft movie. Here's what we got today: How creators helped Minecraft break box office records Inside Nas Daily’s creator hotel in Dubai Best thumbnails on YouTube How YouTubers Helped A Minecraft Movie Make $300M A Minecraft Movie just had the biggest box office opening of 2025 — and YouTubers are a big reason why. Opening Weekend Stats $313.7M global box office Biggest video game movie opening ever...
YouTube just changed...again
Welcome to Created, the newsletter making your inbox the sweetest place on the internet. Here's what we got today: Why millions watched Ryan Trahan's candy commercial Understanding YouTube's Shorts Update Outlier of the week Ryan Trahan's Candy Launch is a Cinematic Masterpiece Ryan Trahan just dropped a candy commercial so cinematic, fans are demanding a full-length movie. The sci-fi short film introducing Joyride's new Gummy Busters candy racked up 4M views in its first four days. Moving...
From Reddit to Movie Theaters?
Welcome to Created, the newsletter that's always getting jiggy with it. Here's what we got today: How Reddit became Hollywood's new goldmine Inside Sam and Colby's $20M empire Best thumbnails on YouTube Sydney Sweeney's New Movie is Based On a Reddit Post And the Oscar for best screenplay goes to...Reddit? In 2020, Massachusetts teacher Joe Cote posted a 4,000-word post, I Pretended to Be a Missing Girl, to the subreddit r/NoSleep.Four years later, Warner Bros purchased the film rights to...
Sold for $1.9 Billion
Welcome to Created, the newsletter that's more poppin' than Poppi's recent acquisition. Here's what we got today: How creators helped Poppi get acquired for $1.9 billion Lilly Singh launches her own media network Weekly roundup of top YT thumbnails How Poppi’s Creator-First Strategy Led to a $1.9B Acquisition Most brands are just starting to work with creators. But not Poppi. The beverage brand has been miles ahead when it comes to creators — and it's a big reason why Pepsi acquired them for...
I went to The Sidemen's $6.1M Charity Match
Welcome to Created, the newsletter that packs more value than a sold out Wembley Stadium. Here's what we got today: Sidemen Charity Match sells out Wembley Stadium, raises $6.1M Instagram launches 20 new DM features Best thumbnails on YouTube Sidemen Make History at Wembley Stadium I flew to London to cover The Sidemen Charity Match where I spoke with KSI, Logan Paul, Mark Rober, MrBeast, and other top creators who took the field. We're doing a full BTS video on the historic event, but in the...