Jon Youshaei

Welcome to Created, the newsletter that’s always a hole-in-one. Here's what we got today: How The Masters entered its creator era How Trump's tariffs are impacting creators Best thumbnails on YouTube this week PS hello to those who joined after my keynote yesterday in Chicago! To see where I'm speaking next, add me on IG. Closer Look: How Trump's Tariffs Affect Creators You've probably heard about President Trump's new tariffs, which include up to 145% on imports from China. But how will it...

Welcome to Created, the newsletter that’s more jam packed than a theater during the Minecraft movie. Here's what we got today: How creators helped Minecraft break box office records Inside Nas Daily’s creator hotel in Dubai Best thumbnails on YouTube How YouTubers Helped A Minecraft Movie Make $300M A Minecraft Movie just had the biggest box office opening of 2025 — and YouTubers are a big reason why. Opening Weekend Stats $313.7M global box office Biggest video game movie opening ever...

Welcome to Created, the newsletter making your inbox the sweetest place on the internet. Here's what we got today: Why millions watched Ryan Trahan's candy commercial Understanding YouTube's Shorts Update Outlier of the week Ryan Trahan's Candy Launch is a Cinematic Masterpiece Ryan Trahan just dropped a candy commercial so cinematic, fans are demanding a full-length movie. The sci-fi short film introducing Joyride's new Gummy Busters candy racked up 4M views in its first four days. Moving...

Welcome to Created, the newsletter that's always getting jiggy with it. Here's what we got today: How Reddit became Hollywood's new goldmine Inside Sam and Colby's $20M empire Best thumbnails on YouTube Sydney Sweeney's New Movie is Based On a Reddit Post And the Oscar for best screenplay goes to...Reddit? In 2020, Massachusetts teacher Joe Cote posted a 4,000-word post, I Pretended to Be a Missing Girl, to the subreddit r/NoSleep.Four years later, Warner Bros purchased the film rights to...

Welcome to Created, the newsletter that's more poppin' than Poppi's recent acquisition. Here's what we got today: How creators helped Poppi get acquired for $1.9 billion Lilly Singh launches her own media network Weekly roundup of top YT thumbnails How Poppi’s Creator-First Strategy Led to a $1.9B Acquisition Most brands are just starting to work with creators. But not Poppi. The beverage brand has been miles ahead when it comes to creators — and it's a big reason why Pepsi acquired them for...

Welcome to Created, the newsletter that packs more value than a sold out Wembley Stadium. Here's what we got today: Sidemen Charity Match sells out Wembley Stadium, raises $6.1M Instagram launches 20 new DM features Best thumbnails on YouTube Sidemen Make History at Wembley Stadium I flew to London to cover The Sidemen Charity Match where I spoke with KSI, Logan Paul, Mark Rober, MrBeast, and other top creators who took the field. We're doing a full BTS video on the historic event, but in the...

Welcome to Created, the newsletter that’s more happening than Austin during SXSW. Here's what we got today: Top Hollywood VFX Studio acquires TikToker's Deepfake Company Why More Creators Are Raising Millions Best Thumbnails on YouTube PS I'll be speaking at SXSW on March 11, would love to see you there! $1.4 Billion Merger: Hollywood Studio Acquires TikToker's Deepfake Company Miles Fisher, the "Tom Cruise deepfake guy," just did the impossible. His deepfake tech company, Metaphysic, got...

Welcome to Created, the newsletter that loves creators...unlike a certain slushie brand. Here's what we got today: 7-Eleven fired a popular YouTuber MoistCr1TiKaL's "Goodbye" prank Thumbnail roundup PS welcome to everyone who signed up for our YT Thumbnail Hack Pack in our recent MrBeast video! 7-Eleven Fired a YouTuber…Then He Blew Up A 7-Eleven employee got millions of views for vlogging his job. Then they fired him. It's not just a bad look for the convenience store...it highlights a key...

Welcome to Created, the newsletter that doesn’t need a press pass to break the news. Here's what we got today: White House Press Room gets 11,000 applications from creators Yahoo pays creators to become writers Thumbnail Round Up 11,000 Creators Apply for White House Press Pass You hear that? That's the sound of the flood gates opening for creators. After President Trump recently opened press seats for "new media", over 11,000 podcasters and YouTubers applied to join traditional outlets like...

Welcome to Created, the newsletter that’s more satisfying then a cup of Chamberlain Coffee. Here's what we got today: YouTube’s big bets for 2025 Emma Chamberlain opens first coffee shop Outlier of the week YouTube’s Big Bets for 2025...And What They Mean for Creators YouTube's CEO just dropped their roadmap for 2025, and it’s clear they’re doubling down on four things: TV, AI, podcasts, and making creators the next Hollywood. Let’s break it down: YouTube Is Taking Over Your Living Room For...