Netflix just announced major deal with YouTube's most popular father-daughter duo: Jordan and Salish Matter.
The deal includes a slate of new shows, merch, and videos from their back catalog moving to Netflix.
I interviewed them to ask how they got here — and what this means for other creators.
Especially after we previously spoke with Mark Rober who also signed a Netflix deal.
Beyond The Numbers
Jordan and Salish's channel has 34 million subscribers and 13 billion lifetime views.
But it wasn't until they drew 87,000 fans to the American Dream Mall that Jordan felt like the perception around their brand changed.
More importantly, streaming platforms like Netflix took them more seriously.
"After the event, the people that attended those meetings were the decision-makers and decisions were made very quickly in our favor," he said of those meetings.
Show Me The Money
Salish and Jordan are part of a much bigger shift. Over the past year:
- The Sidemen confirmed a third season of Inside on Netflix.
- Barstool Sports signed an eight-figure deal, moving their flagship podcasts from YouTube to Netflix.
- iHeartMedia locked in 15+ video podcasts for Netflix’s 2026 slate.
The Big Win Nobody Talks About
The big win for Netflix isn't just the new slate of shows they're developing with the Matters. Or other creators.
It's licensing their existing back catalog of videos like Netflix did with Mark Rober.
As we covered in our past newsletter, Rober's back catalog hit impressive numbers in first few weeks as it became:
- #10 Globally most watched show
- #1 Most watched kids show
- #5 Most watched show in the U.S.
Again, this wasn't a new series (not yet, at least). It was mostly existing content.
Expect the Matters to rack up similar numbers and use that momentum to launch their shows.
As Jordan told me: “We’re not just a YouTube channel, we’re a production company."