Haley Kalil just struck a deal to have her TikToks run across 4,000+ LinkNYC screens throughout New York City.
And she’s not getting paid for it. Instead, she did it for exposure.
Escaping the Algorithm
“When you’re a creator, you just want more eyeballs,” she told Digiday. “Whenever you can get visibility from something that isn’t algorithmic, it’s a success.”
Picture this: A commuter scrolls past Haley on TikTok in the morning…then sees the same clip looping on a kiosk that afternoon.
That repetition builds recall.
It’s old-school reach and frequency — the strategy advertisers used long before algorithm feeds existed.
Everywhere There’s a Screen, There’s Inventory
This isn’t just about LinkNYC. Airlines, stadiums, and live events need content to fill their screens.
That's why:
Our Take
Physical space is becoming another distribution layer. But what makes this smart is that Haley didn’t change her content.
She’s not launching a Netflix show or producing a brand-directed campaign. LinkNYC is simply amplifying videos she already made.
That matters.
Creators used to fight for algorithm reach. Now they’re expanding beyond it — without losing what made their audiences show up in the first place.