The fastest way for creators to lose money isn't a bad video — it's bad finances.
And the truth is, I've met so many creators who lost thousands of dollars because their taxes were a mess, or their accountant "didn't understand YouTube"
So I finally decided to do something about it.
Introducing Boring Stuff
Creators hate the boring stuff: taxes, bookkeeping, and operations. But in reality, they need them, especially as they grow into companies of their own.
So I teamed up with my wife Amanda, Varun Bhuchar (former COO/CFO for Airrack and Yes Theory), and Zack Honarvar (Airrack & Yes Theory manager).
And we built Boring Stuff: a company to handle the taxes, bookkeeping, payroll, and operations creators avoid and often lose money on.
Over the past 12 months, we tested it quietly with Airrack, The Try Guys, and Yes Theory.
“Boring Stuff has been a game changer. I feel like I’m breathing easier and making better videos because they handle all my non-creative tasks. Plus, they’re helping me save money in places I had never thought of. If you’re a creator, Boring Stuff is a no-brainer," Airrack said.
Why I Built This
Before creator interviews, I spent years inside YouTube and Instagram. I’ve seen both sides of this industry.
And here’s the uncomfortable truth:
Creators are becoming media companies… but still running their finances like freelancers.
Most accountants don’t know what a brand deal looks like, how write-offs work for production, or why creators need different systems entirely.
So we built a team that actually does.
All on a retainer, no revenue share.
So let us handle the boring stuff and you can focus on the stuff you care about: making great videos.
We're offering a free 30-min consultation, just click here. No strings attached.