Jon Youshaei

Welcome to Created, the newsletter that's hotter than summer in NYC. Here's what we got for you today: Why Wallace & Gromit’s studio is betting on TikTok How a $5 sledding game went viral on Instagram Best YouTube thumbnails of this week PS sorry we missed last Thursday's newsletter! We're on the road filming a huge project and got behind on the newsletter. How This $1B Studio Re-invented Itself on TikTok If you grew up in the ’90s or early 2000s, there’s a good chance you watched Wallace &...

Welcome to Created, the newsletter whose only investment advice is to invest in great stories. Here's what we got today: Why UK financial regulators arrested three influencers Meet The Grand Tour’s new hosts Outlier of the week UK Authorities Arrest 3 Influencers — And 50 More Get Warnings Last week, three influencers were arrested by the UK’s top financial regulator. Their crime? Promoting high-risk investments on IG without a license. It’s the first time the UK’s top financial regulators...

Welcome to Created, the newsletter that’s harder to ignore than YouTube mid-roll ads. Here's what we got today: What went wrong with Creator Clash 3 How Hailey Bieber leveraged creators to build a $1B beauty brand Best YouTube thumbnails of this week Creator Clash 3 Delayed, Moved, and Under Fire Creator Clash 3 — a creator boxing charity event — was supposed to happen in Florida on June 28. Now it’s happening in Los Angeles, in October, with a partially new lineup...and a lot of drama in...

Welcome to Created, the newsletter that will never become AI generated. Here's what we got today: YouTube launches new AI tool...and how creators actually feel about it How TikTok fueled the All-American Rejects' comeback Best YouTube thumbnails of this week Top YouTubers React to YouTube's New "Idea Generator" YouTube’s new Inspiration Tab promises to help creators generate new video ideas using AI. The tool analyzes your channel and with the click of a button, gives you titles, thumbnails,...

Welcome to Created, the newsletter that's more clutch than an iPhone charger when you have 1% battery. Here's what we got today: Inside YouTube and Spotify's latest updates for creators Why a YouTuber with 15 million subscriber suddenly retired Outlier of the week PS want me to re-design your YouTube thumbnail? Reply with your submission. And thanks if you already sent! We'll pick winners next week. Podcast Wars: YouTube vs Spotify It's been a big month in the world of podcasting with...

Welcome to Created, the newsletter that'll never break up with your inbox. Here's what we got today: How TikTokers are turning breakups into businesses Closer Look at Kai Cenat's Streamer University Best thumbnails of the week PS want me to redesign your YouTube thumbnail? Scroll down to see how to submit. New Trend: Break Up With Your BF...Then Post About It? Is nothing private, anymore? Breaking up with your significant other used to mean curling up into a ball. Now, a slew of Gen Z...

Welcome to Created, the newsletter that's trendier than bathroom selfies at the Met. Gala. Here's what we got today: Why fewer creators got invited to Met Gala...and if that signals a trend Meet the girl who has been streaming for 3 years. Nonstop. Outlier of the week Decline of Creators at Met Gala: Inside Look The Meta Gala has become the event of the year. Those invited to walk the carpet represent the biggest names in culture. In past years, many creators were invited including: Addison...

Welcome to Created, the newsletter that's more addictive than checking your likes on IG. Here's what we got today: Top YouTuber had $120K stolen by employee...is it a trend? Inside Netflix's new "creator playbook" Best YouTube thumbnails from last week Popular YouTuber Had $120,000 Stolen By Employee As more creators build big companies, the issue isn't just finding talent to hire. It's knowing who to trust. Just ask Charlie Houpert, co-founder of the popular YouTube channel Charisma on...

Welcome to Created, the newsletter that's more valuable than autosave when Premiere crashes. Here's what we got today: Why Revolve is being sued for $50M over influencer deals What creators really think about IG's new editing app How to protect yourself from being sued over brand deals Revolve Sued For $50M Over Hidden Influencer Deals Revolve built a billion-dollar fashion brand off influencers. Now, it's being sued for $50M over how those deals were disclosed - or rather, weren’t disclosed....

Welcome to Created, the newsletter that’s always a hole-in-one. Here's what we got today: How The Masters entered its creator era How Trump's tariffs are impacting creators Best thumbnails on YouTube this week PS hello to those who joined after my keynote yesterday in Chicago! To see where I'm speaking next, add me on IG. Closer Look: How Trump's Tariffs Affect Creators You've probably heard about President Trump's new tariffs, which include up to 145% on imports from China. But how will it...