Jon Youshaei

Welcome to Created, the newsletter making your inbox the sweetest place on the internet. Here's what we got today: Why millions watched Ryan Trahan's candy commercial Understanding YouTube's Shorts Update Outlier of the week Ryan Trahan's Candy Launch is a Cinematic Masterpiece Ryan Trahan just dropped a candy commercial so cinematic, fans are demanding a full-length movie. The sci-fi short film introducing Joyride's new Gummy Busters candy racked up 4M views in its first four days. Moving...

Welcome to Created, the newsletter that's always getting jiggy with it. Here's what we got today: How Reddit became Hollywood's new goldmine Inside Sam and Colby's $20M empire Best thumbnails on YouTube Sydney Sweeney's New Movie is Based On a Reddit Post And the Oscar for best screenplay goes to...Reddit? In 2020, Massachusetts teacher Joe Cote posted a 4,000-word post, I Pretended to Be a Missing Girl, to the subreddit r/NoSleep.Four years later, Warner Bros purchased the film rights to...

Welcome to Created, the newsletter that's more poppin' than Poppi's recent acquisition. Here's what we got today: How creators helped Poppi get acquired for $1.9 billion Lilly Singh launches her own media network Weekly roundup of top YT thumbnails How Poppi’s Creator-First Strategy Led to a $1.9B Acquisition Most brands are just starting to work with creators. But not Poppi. The beverage brand has been miles ahead when it comes to creators — and it's a big reason why Pepsi acquired them for...

Welcome to Created, the newsletter that packs more value than a sold out Wembley Stadium. Here's what we got today: Sidemen Charity Match sells out Wembley Stadium, raises $6.1M Instagram launches 20 new DM features Best thumbnails on YouTube Sidemen Make History at Wembley Stadium I flew to London to cover The Sidemen Charity Match where I spoke with KSI, Logan Paul, Mark Rober, MrBeast, and other top creators who took the field. We're doing a full BTS video on the historic event, but in the...

Welcome to Created, the newsletter that’s more happening than Austin during SXSW. Here's what we got today: Top Hollywood VFX Studio acquires TikToker's Deepfake Company Why More Creators Are Raising Millions Best Thumbnails on YouTube PS I'll be speaking at SXSW on March 11, would love to see you there! $1.4 Billion Merger: Hollywood Studio Acquires TikToker's Deepfake Company Miles Fisher, the "Tom Cruise deepfake guy," just did the impossible. His deepfake tech company, Metaphysic, got...

Welcome to Created, the newsletter that loves creators...unlike a certain slushie brand. Here's what we got today: 7-Eleven fired a popular YouTuber MoistCr1TiKaL's "Goodbye" prank Thumbnail roundup PS welcome to everyone who signed up for our YT Thumbnail Hack Pack in our recent MrBeast video! 7-Eleven Fired a YouTuber…Then He Blew Up A 7-Eleven employee got millions of views for vlogging his job. Then they fired him. It's not just a bad look for the convenience store...it highlights a key...

Welcome to Created, the newsletter that doesn’t need a press pass to break the news. Here's what we got today: White House Press Room gets 11,000 applications from creators Yahoo pays creators to become writers Thumbnail Round Up 11,000 Creators Apply for White House Press Pass You hear that? That's the sound of the flood gates opening for creators. After President Trump recently opened press seats for "new media", over 11,000 podcasters and YouTubers applied to join traditional outlets like...

Welcome to Created, the newsletter that’s more satisfying then a cup of Chamberlain Coffee. Here's what we got today: YouTube’s big bets for 2025 Emma Chamberlain opens first coffee shop Outlier of the week YouTube’s Big Bets for 2025...And What They Mean for Creators YouTube's CEO just dropped their roadmap for 2025, and it’s clear they’re doubling down on four things: TV, AI, podcasts, and making creators the next Hollywood. Let’s break it down: YouTube Is Taking Over Your Living Room For...

Welcome to Created, the newsletter that's more valuable than a Super Bowl ad. Here's what we got today: NFL doubles down on YouTubers The return of "Creator Clash" Roundup of YouTube Thumbnails PS hello to everyone who joined after getting my YouTube Hack Pack from our MrBeast BTS video! NFL Launches "Creator Bowl" with Kai Cenat & Speed With the Super Bowl this Sunday, the lines between creator and athlete are becoming blurrier than ever. I mean, ever wonder why every athlete seems to have a...

Welcome to Created, the newsletter that's more rewarding than a YouTube Gold Play Button...well, almost. Here’s what we got today: Spotify launches their own awards Meta paying up to $300K to TikTokers to post on Instagram Outlier of the week Spotify Launches Creator Awards...Is It Better Than YouTube? Spotify just took a page out of YouTube's playbook. The platform announced Creator Milestone Awards, giving podcasters plaques when they hit 100M, 250M, and 500M streams. What Creators Get A...