You've probably heard about President Trump's new tariffs, which include up to 145% on imports from China.
But how will it impact creators and their businesses? Especially those who make products and merch overseas.
Let's take a closer look.
Alarming Case Study: $293 Hoodies
Popular streamer Ludwig said his $40 T-shirts could jump to $74 thanks to tariffs.
Oh, and his $65 sweatshirts? Those could now be a whopping $293. Ouch.
Other Creators Impacted:
- QTCinderella said her accessory brand Deco Deco is struggling as suppliers pull out of U.S. and others quadruple their prices.
- Hila Klein said her brand Teddy Fresh will raise prices on a swimwear line already purchased and shipped from China.
- Matt Steffanina delayed his MadChill apparel brand launch to find a new supplier outside of China.
- Biggles, a Vtuber who runs merch store VTHorizons, says the new tariffs are “crashing something I worked so hard for.”
Why It's So Drastic:
The U.S. only produces ~3% of its apparel domestically.
For creators selling custom goods, there haven't been as many "made-in-America" options (though that will likely change now).
And even then, creators often have to ship in smaller parts from overseas.
For example, LordDraconical, a YouTuber who makes toys like foam blasters, says the cost of importing raw materials (like springs and screws) means he has to raise prices.
Our Take
Two things are about to happen:
- More creators will prioritize digital products (I see you, education creators)
- Fewer creators will do merch drops since so many of them source from China.
That is, unless they're willing to absorb costs so their fans don't pay ridiculous prices.
Can I Get Personal?
For months, we've been designing and sourcing materials for our new Created apparel line.
We found an amazing partner overseas who works with designer brands...and now, our costs are way higher.
But we're planning to absorb a lot of it so it won't affect you. After all, merch has always been more of brand move than a money maker.
Now even more so.