Revolve built a billion-dollar fashion brand off influencers.
Now, it's being sued for $50M over how those deals were disclosed - or rather, weren’t disclosed.
What Happened?
A new class action lawsuit accuses Revolve of paying influencers with cash, luxury trips, and gifts...but not following FTC rules to clearly disclose sponsored content.
Here's what their posts did instead:
- Disclosures were buried in hashtag soup
- #ad hidden behind “see more” buttons
- Some posts had no disclosure at all — just a simple tag '@Revolve'
But...Many Creators Do That, Right?
That doesn't make it legal.
The plaintiff, Ligia Negreanu, says she paid premium prices for clothes based on what she thought were genuine recommendations. Not sponsored posts.
Now, she's suing Revolve — along with several of affiliate companies and influencers — for misleading millions of consumers.
Did Revolve Know?
Revolve's own 2023 investor report warned about the “legal risks” of their influencers not following FTC rules.
Now...surprise, surprise...they're being sued along with the creators involved.
Revolve joins a growing list of brands facing legal heat, including Shein and Celsius, both of which are being sued for similar practices.
Our Take
Hiding the #ad tag might get you more views…but it might also get you sued.
If you're a creator, make sure to:
- Tag your posts clearly. Use the paid partnership tag. Put #ad at the top of your caption.
- Get it in writing. Don’t assume anything. Your contract should include disclosure requirements so expectations are clear from the start.
- Avoid shady asks. If a brand asks you to skip the disclosure — that’s a red flag.
The FTC might not always come knocking…but a class-action attorney just might.